About All Day Vapes South Africa
All Day Vapes is a division of FlavourJoy (Pty) Ltd and was established in South Africa in 2016. Its mission is to increase quality and variety of vaping supplies on offer to the South African vaping community while keeping prices at a level that is affordable to the average vaper without breaking the bank.
Direct to Public Business Model
In order to keep quality at the highest level while reducing our prices to below the average market levels we find savings in efficiency of operational, management, production and distribution systems. Importing our stocks cuts out the middle man and allows us to offer the best quality at the lowest cost to vapers nationwide.
For the same reason we have not set up a collection facility, we only offer direct to public sales via our website. The costs of running and staffing such a facility – which will only cover a small geographical area within South Africa – would impact our product prices for all everywhere in South Africa.
The vaping industry is often accused – by groups seeking to get it banned – of targeting children in their marketing. Product names, flavours and labeling all come under fire and are held up as designed to attract children.
This is a grave danger to the industry and those many vapers that have found it to be invaluable in quitting smoking. ‘Attractive to children’ is used to garner support for the banning lobby from the general public.
In order not to contribute to this issue, All Day Vapes made a decision from the outset to market in a very subdued and responsible way. Products are described as accurately as possible without any hype, and labeling reflect the quality offered without any attracting cartoons or similar sales slogans/aids.
We believe this to be a better long term strategy than hype and attracting labels, even though it may reduce sales in the short term.